Community Episodes

257
July 23, 2026

#257 Alec Shankman — HeartRock Partners

Alec Shankman is the founder of HeartRock Partners. Alec has spent more than two decades at the forefront of entertainment, talent representation, reality television, digital media, podcasting, brand-building, and the creator economy. Before launching HeartRock, he was a Senior Partner at The Gersh Agency, following its acquisition of his division from A3 Artists Agency, where he built the Alternative Programming and Digital Media Division into a nearly 60-person bi-coastal team. In our co...
Guest: Alec Shankman
256
July 9, 2026

#256 David Gilbert — Destination Cleveland And Greater Cleveland Sports Commission

David Gilbert is the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission. For more than three decades, David has worked to help Cleveland compete, attract visitors, host major events, and change the way the city is perceived — both by the outside world and by Clevelanders ourselves. Under his leadership, Cleveland has hosted events like the NFL Draft, NBA All-Star Game, MLB All-Star Game, NCAA Women’s Final Four, and the Republican National Convention, while...
Guest: David Gilbert
253
June 11, 2026

#253 Teddy Baldassarre — How Teddy Baldassarre Built His Brand

Teddy Baldassarre has built one of the most influential watch platforms in the world — and just as compelling as the watches themselves is the entrepreneurial story behind it. I first met Teddy almost ten years ago at StartMart in Terminal Tower, before any of this existed: before millions of followers, before the global audience, before the authorized retail partnerships, and before the beautiful physical boutique we recorded this conversation in at Crocker Park. In this episode, Teddy an...
250
April 30, 2026

#250 Chris Heivly - 250 Episodes Later — Reflections on Entrepreneurship, Community, Storytelling

This is the 250th episode of Lay of The Land, and to mark it, I wanted to do something a little different. Most episodes of this podcast are centered on founder stories — what drives someone to take the very difficult leap of trying to build a company, what problem they feel compelled enough to devote their life to solving, and what they learn along the way. But for this milestone episode, I wanted to step back and talk about the thing that ties these stories together… the community itself. A...
Guest: Chris Heivly
245
March 26, 2026

#245 Anne Hartnett (HCO Partners, Harness Cycle, The Vitrolite) — Brick and Mortar Entrepreneurship and Neighborhood Revitalization

Anne Hartnett is a neighborhood developer and entrepreneur focused on creating spaces where community, well-being, and small business can thrive. She is the founder of Harness Cycle and CEO of HCO Partners, a Cleveland-based real estate and placemaking company that develops and operates neighborhood-focused commercial properties. Anne began her career as a software consultant. After years of traveling and being inspired by vibrant neighborhood cultures in cities like New York and Minneapolis,...
Guest: Anne Hartnett
231
Nov. 20, 2025

#231: Perry Stancato (Signature Sauces) — The Secret Sauce of Sauces

Perry Stancato is the founder and CEO of Signature Sauces and a third-generation operator of the beloved Cleveland institution, Stancato’s Italian Restaurant. This conversation with Perry explores the entrepreneurial journey of someone who grew up in the family restaurant — from standing on a milk crate as a kid making waffles for Sunday brunch to running Stancato’s today while simultaneously building Signature Sauces into a premier national food manufacturing partner. Signature Sauces beg...
230
Nov. 13, 2025

#230: Kaitie & Kyle Nickel (Cleveland Vibes) — All Things Positive in Cleveland

Kaitie and Kyle Nickel are entrepreneurs, storytellers, and community builders based in Cleveland. They have grown beloved brands such as Cleveland Vibes, The Cleveland Market, and Cleve or Leave to reach hundreds of thousands of followers and many millions of people. Their work is driven by a shared goal: to connect people, celebrate local culture, and inspire growth. Passionate about empowering small businesses and shaping Cleveland’s cultural identity, Kaitie and Kyle have built a family b...
229
Oct. 30, 2025

#229: Keith Gerchak & Marisa Guterman (Lost & Found In Cleveland) — The Making of a New American Fable on Hope & the Post-Industrial American Dream in the Industrial Midwest (REWIND)

Nearly a year and a half after our conversation first aired in 2024, Lost & Found in Cleveland is ready to make its way to theaters nationwide on November 7, 2025. When I first sat down with Keith Gerchak and Marisa Guterman, the creative forces behind the film, we explored the decade-long journey that brought this story to life—from writing and directing this cinematic love letter to Cleveland, to raising capital, recruiting a star-studded cast featuring Martin Sheen, Dennis Haysbert, June S...
224
Sept. 25, 2025

#224: The O.H.I.O. Fund — Origins and Ambitions

On this special episode of Lay of the Land, I’m joined—for the first time—by the two co-founders of The O.H.I.O. Fund, Mark Kvamme and Ray Leach, as well as the fund’s two founding partners, Jill Meyer and Mike Venerable, to share the inside story of how a bold idea became reality. We explore the inspiration and origins behind a first-of-its-kind strategy designed to generate returns while accelerating prosperity and shaping Ohio’s future. We discuss how, in our first year, we closed on over...
223
Sept. 18, 2025

#223: David Conwill (Redwood Living) and Jimmy McCarthy Jr. — Mr. Football

Jim McCarthy Jr. is a filmmaker and the director of the new documentary Mr. Football, and David Conwill is the Executive Vice Chairman and former CEO of Redwood Living as well as an executive producer of the film. Dave’s career spans two decades of building Redwood Living into a national leader in single-story rental neighborhoods—scaling from a handful of units in Northeast Ohio to more than 20,000 homes and multi-billion dollars’ worth of developments across nearly a dozen states. Alongside...
221
Aug. 28, 2025

#221: Ryan Kelly (Substance) — Building Cleveland’s Film Industry

Ryan Kelly is a filmmaker, entrepreneur, and partner of Substance, a film and television production company based in Cleveland. What if Northeast Ohio had the infrastructure to support large-scale film productions? That question first took root when Ryan found himself on the set of Cherry—a feature film shot in Cleveland by the Russo Brothers, the acclaimed Cleveland-born directors behind Avengers and Captain America—soaking in the experience of working alongside Hollywood heavyweights in his...
Guest: Ryan Kelly
214
June 19, 2025

#214: Carey Jaros (GOJO — Makers of PURELL®) — 80 Years of Ohio Legacy and Well-Being Solutions

Carey Jaros joined GOJO in 2014 as a board member, later taking on executive roles as Chief Strategy Officer—where she oversaw Marketing, Product Management, and Innovation—and as Chief Operating Officer, before becoming President and CEO in January 2020. Our conversation today covers Carey’s call to lead—shaped by a lifelong passion for solving problems and telling stories—her reflections on leadership and decision-making, GOJO’s extraordinary legacy, and its ongoing commitment to innovation...
Guest: Carey Jaros
210
May 15, 2025

#210: Umberto Fedeli Round III — Patience & Persistence, Progress & Perfection, Rationality & Uncertainty

I’m very excited to welcome Umberto Fedeli back for his third conversation. In our first two conversations — episode 135 and episode 171 — we explored Umberto’s remarkable life journey, deep-rooted wisdom, and how he's mastered the craft of building authentic relationships and connecting people across business, politics, and philanthropy. Those episodes are timeless and packed with valuable insights — I highly recommend listening to them to set the stage for today’s discussion. In this episod...
208
May 1, 2025

#208: Sonia Winner (Cleveland Museum of Natural History) - $150m Centennial Transformation

Sonia Winner is the CEO of the Cleveland Museum of Natural History. In July 2018, she became the 10th director of the Museum in its more than 100-year history, dating back to 1920. Since then, she has spearheaded a $150 million reinvention of the institution—reimagining its campus and exhibits to highlight the interconnectedness of life on Earth. Under her leadership, the Museum continues its century-long legacy as one of the nation’s top natural history institutions, stewarding over 12,000 a...
Guest: Sonia Winner
205
April 10, 2025

#205: Carl Walz (NASA Astronaut) — 230+ Days In Outer Space

Carl Walz is an astronaut, a pioneer of space exploration, and a proud Clevelander! As an astronaut, Carl is a veteran of four spaceflights, logging a total of 231 days in outer space and performing three spacewalks during that time. A physicist by training, with degrees from Kent State and John Carroll University, Carl made his way to NASA via the Air Force, where he served as a flight test engineer and managed all engineering activities related to F-16 avionics and armaments. At NASA, he...
Guest: Carl Walz
204
March 27, 2025

#204: Paul Roetzer (SmarterX & Marketing AI Institute) — Accelerating AI Literacy

Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and business leaders. Through the institute, he created MAICON—the leading annual Marketing AI conference, which is hosted here in Cleveland! He is also the co-author of Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, the co-host of ​The Artificial...
Guest: Paul Roetzer
201
Feb. 27, 2025

#201: Robert Marks (Projector) — Keepsake and Personal Streaming for Legacy

Robert Marks founded Fidelity Voice and Data in 1999 with just a $600 investment, which he grew into a business generating over $30 million in revenue, making it one of the largest telecommunications and cloud services competitors throughout the Midwest. The company focused on providing high-speed Internet access to various industries. After selling the company in 2015, Robert turned his attention to giving back to his local community through various philanthropic initiatives. In 2020, how...
Guest: Robert Marks
196
Jan. 16, 2025

#196: Stephen McHale (Graici & Unify Labs) — Serial Entrepreneurship & the Pursuit of Inclusive Prosperity

Stephen McHale — a long-time Cleveland serial entrepreneur with a 40-year career founding, investing in, and building companies. Most notably, Steve served as Chairman of the Board and Chief Executive Officer of Explorys, which he formed in 2009 in partnership with The Cleveland Clinic. He co-founded and funded Explorys with Charlie Lougheed, one of my former co-founders from Axuall, where Steve is also a board member. In six years, Explorys became the leader in leveraging electronic medi...
Guest: Steve McHale
195
Jan. 9, 2025

[Bonus] Rust Belt Rundown featuring Jeffrey Stern of The O.H.I.O. Fund

Welcome to a special bonus episode of the Lay of The Land podcast. Today, we're doing something a bit different as I take on the role of guest on other podcasts to discuss recent developments in my journey and offer a glimpse of what lies ahead. As some of you may know, I've recently embarked on a new professional path by joining the founding team of The O.H.I.O. Fund. In the near future, I'll be recording a dedicated episode to delve deeper into The O.H.I.O. Fund alongside some of my part...
Guest: Jeffrey Stern
12
Dec. 10, 2024

[In Honor Of] Bob Sopko

It is with a heavy heart that I honor Bob Sopko’s memory by revisiting Lay of The Land's 12th episode. While no conversation could ever fully capture the breadth or depth of his legacy, I hope this episode relays an essence of his spirit, his unwavering commitment to supporting others, and his vision for Cleveland’s entrepreneurial future. Bob will be deeply missed, but I believe his influence will continue to resonate through the community he devoted himself to and the people whose lives he tou...
Guest: Bob Sopko
188
Oct. 17, 2024

#188: Joe Pulizzi (Tilt Publishing & Content Entrepreneur Expo) — Content Marketing, Community, and Cleveland

Joe Pulizzi is a serial entrepreneur and deeply passionate about all things content marketing and entrepreneurship — he is the bestselling author of seven books including Content Inc., selling over 500,000 copies worldwide with his work featured New York Times, Insider, Entrepreneur, and other notable publications he hosts multiple podcasts and writes Orangeletter, a weekly newsletter with over 50,000 subscribers delivering actionable life, marketing, and business tips for content entrepr...
Guest: Joe Pulizzi
184
Sept. 19, 2024

#184: John Vickers (Blue Abyss) — Building the World’s Foremost Extreme Environment R&D Facilities for Space and Deep Sea Exploration

John Vickers, Founder & CEO of Blue Abyss. John is building one of the most ambitious and inspiring projects I’ve encountered while exploring what people are building in Cleveland! After spending eight years in the British Army, John completed his service at the rank of Corporal in 1991 and transitioned to a civilian career where he worked in management consulting, and leadership roles across IBM and GE Capital. In 2014, grounded in his desire to prepare for an imagined future of prolifer...
Guest: John Vickers
182
Sept. 5, 2024

#182: Dan Nitowsky (Tiger21) —  Wealth Preservation, Legacy, and Ultra-High-Net-Worth Peer Support

Dan Nitowsky, Chair of TIGER 21 Cleveland. Dan, like me is a native New Yorker who has made Cleveland his home & has spent 30 years here in Cleveland as a highly accomplished executive with a proven history of success in distribution and manufacturing, with leadership roles in the Electrical Distribution industry — where expanded Mars Electric from one single location to 11 locations through Northeast Ohio and grew sales from under $10 million to over $53 million. This was all prior to his w...
Guest: Dan Nitowsky
179
Aug. 15, 2024

[Bonus] Weekly Impact: Craig Hassall (Playhouse Square), IoVs and, Innovation Summit

My guests this week are my friends and partners over at Impact Architects —who many of you will note are the longest-time supporters of Lay of The Land and the community building work we’re doing together — Kris Snyder and Jim Haviland who’ve spent over a decade together as serial entrepreneurs building companies like Ninety, Vox, and Impact Architects here in Cleveland. For the last year or so: Kris, Jim, and I have sat down to to debrief Lay of The Land episodes after they are published ...