Lay of The Land
Telling the stories of entrepreneurship, startups, and builders in Cleveland and throughout Northeast Ohio.
Named Best Cleveland Podcast of the Year (2025) by Cleveland Scene
Popular Episodes
New to the show? Check out some of Lay of The Land's most popular episodes.
Recent Episodes
261
Sept. 3, 2026
#261 Gerald Hetrick — Round III (CentSight)
Gerald Hetrick was one of the very first guests ever on Lay of The Land, back on episode 6, where we talked about his path through Vox Mobile, building Able, and what it took to grow a venture-backed software company from Cleveland. We then picked the story back up on episode 142 after Able’s acquisition by Bullhorn, exploring what an exit actually feels like, what Gerald had learned about company-building, and his work with Bezlio, Docket, and EOS. Today, we continue that arc with Gerald’s n
260
Aug. 27, 2026
#260 Josh Friedlander — Jam by Josh
Joshua Friedlander — also known as The Jam Man — is the founder of Jam by Josh, a Cleveland-based small-batch jam company he started at just 10 years old. What began as a childhood love of cooking, gardening, and canning has grown from a backyard hobby into a formidable and rapidly expanding food brand, now sold in more than 75 stores across Northeast Ohio, Pennsylvania, Illinois, and beyond. At 16, Josh has taken Jam by Josh from his home kitchen to grocery shelves national wide. In our c
259
Aug. 13, 2026
#259 Finn & Bowen Alexy — Alexy Metals & Bowfin Capital
Bowen and Finn Alexy are brothers, entrepreneurs, and investors based in Willoughby, Ohio. They serve as Co-Chief Operating Officers of Alexy Metals, a second-generation brazing alloy manufacturing and precious metals refining company, where they have helped lead the business through a period of significant growth while becoming the two youngest executives in their industry. Beyond manufacturing, they are the Co-Founders and Managing Partners of BowFin Capital, an early-stage venture investment
258
Aug. 3, 2026
#258 Kumar Arora — Arora Ventures
Kumar Arora — entrepreneur, investor, brand-builder, and the founder of Arora Ventures, a venture studio and portfolio of businesses spanning hospitality, apparel, events, creative agency work, and consumer brands. Born and raised in Cleveland’s Little Italy, Kumar grew up between science and art, a duality that continues to shape how he builds today. In our conversation, Kumar and I explore the cohort of ambitious Clevelanders he came up alongside, his early path through nightlife, events, and
257
July 23, 2026
#257 Alec Shankman — HeartRock Partners
Alec Shankman is the founder of HeartRock Partners. Alec has spent more than two decades at the forefront of entertainment, talent representation, reality television, digital media, podcasting, brand-building, and the creator economy. Before launching HeartRock, he was a Senior Partner at The Gersh Agency, following its acquisition of his division from A3 Artists Agency, where he built the Alternative Programming and Digital Media Division into a nine-figure 60-person bi-coastal team. In o
256
July 9, 2026
#256 David Gilbert — Destination Cleveland And Greater Cleveland Sports Commission
David Gilbert is the President and CEO of Destination Cleveland and the Greater Cleveland Sports Commission. For more than three decades, David has worked to help Cleveland compete, attract visitors, host major events, and change the way the city is perceived — both by the outside world and by Clevelanders ourselves. Under his leadership, Cleveland has hosted events like the NFL Draft, NBA All-Star Game, MLB All-Star Game, NCAA Women’s Final Four, and the Republican National Convention, while
255
July 2, 2026
#255 Duane Mancini — Project MedTech
Duane Mancini, Founder and CEO of Project Medtech, a Cleveland-based platform helping medical technology companies move from promising invention to real patient impact. What began as a podcast has evolved into a broader ecosystem of consulting, events, education, investor connectivity, and community-building for Medtech founders navigating the difficult path from idea to market. In our conversation, Duane and I explore his path from science and research into entrepreneurship, how Project M
254
June 25, 2026
#254 EASE Logistics & jakib
What does it take for AI to matter inside a real operating business? Not as a demo, not as a dashboard, and not as a generic productivity tool — but as something that answers calls, reduces clicks, quotes freight, improves service, and helps people spend more time doing the work that actually moves the business forward. Today we're republishing an episode from The O.H.I.O. Fund Report with Mark Kvamme — co-founder, CEO, and CIO of The O.H.I.O. Fund — Peter Coratola, founder and CEO of EASE L
253
June 11, 2026
#253 Teddy Baldassarre — How Teddy Baldassarre Built His Brand
Teddy Baldassarre has built one of the most influential watch platforms in the world — and just as compelling as the watches themselves is the entrepreneurial story behind it. I first met Teddy almost ten years ago at StartMart in Terminal Tower, before any of this existed: before millions of followers, before the global audience, before the authorized retail partnerships, and before the beautiful physical boutique we recorded this conversation in at Crocker Park. In this episode, Teddy an
252
June 4, 2026
#252 CJ Jang (Balance) — No Shortcuts
Hochan (CJ) Jang is the co-founder of Balance Pan-Asian Grille. What began for CJ as an effort to build a healthier, more creative, and more everyday kind of Asian fast casual concept more than 16 years ago has grown into a beloved regional brand with locations across Toledo and Cleveland — one defined by scratch-made food, bold flavors, affordability, and a real commitment to hospitality. In our conversation, CJ and I explore his journey from growing up in his mother’s restaurant after im
251
May 28, 2026
#251 Aidan Meany (Found Surface) — Building the Future of American Knitwear Manufacturing
Aidan Meany, Founder and CEO of Found Surface. Aidan is building a programmable knitwear factory in Cleveland that is reimagining what American apparel manufacturing can look like What began for him with learning to sew from his grandmother and making clothes as a teenager has evolved into a much larger ambition — rebuilding the whole infrastructure to make apparel at scale here in the United States. Today, Found Surface develops its own yarn relationships from American farms and spinni
About the Host
Jeffrey Stern
Telling the stories of builders in Cleveland and throughout Northeast Ohio. Jeffrey is a NYC transplant, principal and investor at The O.H.I.O. Fund, Co-founder @ Axuall, product manager, advisor at Signal Cleveland and Venture for America, and optimist who believes telling the stories of those most inspiring builders around us is one of the best ways to learn and to inspire more to build.