Dec. 1, 2022

#96: Lukas Minkov & Logan Schouman ( // IDRA)

Lukas Minkov & Logan Schouman — Co-Founders at & IDRA — on unlocking the value of instant local delivery services!

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Lay of The Land's conversation today is with Lukas Minkov and Logan Schouman.

Born and raised in Vienna, Austria and a former member of the Austrian Armed Forces, Lukas is the son of first-generation immigrants. Launching his first startup at the age of 17, he’s serially created companies spanning e-commerce marketing businesses, to most recently in 2020, an organization providing masks to marginalized communities and selling into the German Red Cross during the pandemic.

Logan — born in Buffalo, NY — has a passion for entrepreneurship, a background in sales, and connected with Lukas as students at Kent State where together, they founded Afters[.]io and are building out IDRA — an acronym standing for Intelligent Demand and Revenue Augmentation.

As they can attest to firsthand, consumers — particularly college students today — expect instant gratification when it comes to e-commerce delivery. Existing options, like Instacart, offer same-day delivery on groceries but can’t accommodate 10-15 minute deliveries during late night hours when college students need it most. Their focus has been to build out a hyper-speed delivery service that delivers everyday convenience store items like drink mixers, cleaning products, and snacks in 10 minutes or less. Through their bootstrapped trial at Kent State, they’ve validated this hypothesis yielding a 7-minute avg. delivery time on 2,600 fulfilled orders with $31K in revenue.

As part of their experimentation, they also discovered value they could unlock beyond a local delivery service, where they are focused on coupling modern logistics best practices with AI to increase delivery speed and predict product demand with increased accuracy.

I enjoyed learning about Logan and Lukas’ experience so far and am excited to see where they take Afters and IDRA next — please enjoy my conversation with Lukas Minkov and Logan Schouman.


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