Dallas Hogensen — CEO of Felux (>$24mm raised) — on marketplaces, importance of culture, and creating the world’s largest operating platform and marketplace to help solve commerce for the steel industry.
Our conversation today is with Dallas Hogensen.
Dallas is the CEO of Felux — making steel sexy since 2019 — which was established by a team of steel and technology experts to create the world’s largest operating platform and marketplace to help solve commerce for the steel industry.
Having raised over $24 million since inception — under Dallas’ leadership, Felux has grown exponentially over the last few years in their effort to digitize the $2 trillion traditional, paper-based steel industry as they’ve built out their platform to manage the entire steel sourcing process — from procurement to logistics and financing — facilitating many hundreds of millions in transactions.
Dallas joined Felux after a decade building and scaling companies. His previous work includes co-founding Liveli and Signal HQ (which were acquired in 2016 and ’20, respectively), plus two top sales jobs at Lyft where he led Lyft Business to become a billion-dollar run rate business unit.
Dallas has deep and insightful perspective on marketplaces, the challenges of company building, and the importance of culture — this was one of my favorite conversations to date and I hope you all enjoy it as well.
Connect with Dallas Hogensen on LinkedIn
Follow Dallas Hogensen on Twitter @dallashogensen
Learn more about Felux
Connect with Jeffrey Stern on LinkedIn
Follow Jeffrey Stern on Twitter @sternJefe
Follow Lay of The Land on Twitter @podlayoftheland
New to the show? Check out some of Lay of The Land's most popular episodes.
Pat Conway & Mark King — Co-founder & CEO respectively of Great Lakes Brewing Company — on building Ohio’s original craft brewery, celebrating 34 years of sustained success and continuous innovation, the history of beer production in Cleveland, brewing good …
Lila Mills — founding editor-in-chief of Signal Cleveland — on starting a newsroom from scratch and building the trust required to be the source of daily news and information for Greater Clevelanders.
Steve Potash — Founder, President, and CEO of OverDrive — on managing the largest global network of digital book lending libraries — over 40,000 libraries and schools worldwide in over 72 countries, with over a billion checkouts of ebooks.
Brian Zimmerman — CEO of The Cleveland Metroparks — on leading the renaissance of Cleveland’s most beloved hidden gem, the Cleveland Metroparks. We cover the history of the Metroparks, the importance of nature and preservation, and how he and his …
Justin Bibb, Mayor of Cleveland, on running for office and his vision to modernize city government.