March 23, 2023

#111: Brian Folmer (FirstLook VC)

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Lay of The Land's conversation today is with Brian Folmer.

Born and raised in Cleveland, Brian has boomeranged back to Cleveland after 6 years in NYC and starting his own company.

Brian is the founder of and; he’s a mentor at Techstars and a16z, Managing Partner of the FirstLook Syndicate, and a proud Ohio State Alum. He previously led BD & Strategic Partnerships at XRC Labs, International Operations at Victoria's Secret, and took his first startup through a technology startup accelerator in his hometown Cleveland, OH.

Through his work at FirstLook, he’s come to believe founders are the dreamers in action who drive innovation, push the world forward, and create the bedrock of our economy — and in practice, he’s focused on helping those founders build exciting brands and realize their visions. FirstLook is dedicated to cutting the friction and red tape between founders and investors by sending innovative products from emerging, high-growth consumer brands directly to early-stage investors via their subscription box.

In our conversation today, we explore how by connecting these two groups in a new, efficient, and practical way, Brian can uncover far more promising brands than before and begin to rewrite the script on consumer investing. Please enjoy my conversation with Brian Folmer


Connect with Brian Folmer on LinkedIn

Follow Brian Folmer on Twitter @homerfolmer

Learn more about FirstLook VC

Follow FirstLook VC on Twitter @firstlookvc

Connect with FirstLook VC on Linkedin


Connect with Jeffrey Stern on LinkedIn

Follow Jeffrey Stern on Twitter @sternJefe

Follow Lay of The Land on Twitter @podlayoftheland